Enhancing community life
City of Karratha, Partnership Project
The City of Karratha is located in the dynamic Pilbara region of northwest Western Australia.
It is a forward thinking local government which, during the mining boom, took on a transformative journey to become a major regional Australian city. Much of its exponential progress was, and continues to be, due to its close working partnerships with business, government and the community.
The City required a means of sharing the progress, and its positive effects on the local community, with their major partner Rio Tinto, at a celebratory lunch. The City wanted more than a printed traditional report to acknowledge the value of their partnership and pay thanks across media platforms.
How the boundaries dividing print, website, video and audio have blurred.
The Mars team embedded the ‘thank you’ theme across six highlights, selected from the community, over the year. The creative was then rolled out across all the project elements: still photography / video footage / sound production / original music composition / scriptwriting / website design / website development / graphic design – 100 page print report & infographics / print management.
The whole package received overwhelming appreciation and the video even moved some to tears. Most importantly the City felt proud of the ‘report’ and confident in how it represented the partnership outcomes and the community impact.
- Interactive launch presentation that combined Web, Video and Print.
- Interactive Responsive Website
- A Series of Video Highlights
- Brand Photography
- Annual Report