Curing the After Party Blues
Making ideas a reality
James Hookway had a bright idea on Boxing Day! Waking up to a trashed house with no food in the fridge and a tanking head, he wished for some elves to make it all better.
Fast fwd: Hangover Helpers do just that. They clean and serve brekkie. As they say, “Don’t rise. We’ll shine.”
As James jumped on the idea, he knew that to launch his new business he needed a brand story that resonated with his target audience and attracted a host of PR opportunities.
The Martians stepped in, delighted to breathe life into a service that makes people feel better!
Designed for success.
Hangover Helpers were off to a crackin’ start within weeks of their launch.
The media immediately loved their concept and features appeared on the Today Show, The Project, in Business News, The Daily Mail and The West Australian. Business is booming, they’ve attracted franchise offers and have expanded their service to Melbourne.
The Mars team worked with James to first capture the brand values, goals and visuals. Then rolled out the style across website, print materials and social media. 'Green' production values were incorporated throughout and a direct, no nonsense manner.
As you can see – it was a lot of fun!
“Media on Mars were amazing at taking our idea and turning it into a reality.
All the staff were very helpful and worked together to help make our brand as strong as it today. We had no idea of how we were going to brand our business idea and we can’t thank them enough for their efforts."
James Hookway, Top Shelf Duster, Hangover Helpers