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Create A Facebook Fan Page… Part I

Seems like a simple thing but creating a Facebook page can be difficult to figure out if you’re new to social media.

In this post: Why Create a Facebook Page?

Facebook is important, it represents a massive audience that you can expose your thoughts, ideas and business to. It has about 7.9 million active users in Australia and 680,000 or so if them are in WA. It’s much easier to go to where the people are than to get them to come to you.

Think to the future, think of all those thousands upon thousands of kids, soon to be consuming adults, that have grown up with sites like Facebook and Twitter and see them as a way of life. Even though you may have no time for it Facebook is a train you need to catch.

So many users are at your finger tips:

Australian Active Users (July 2010)

Australian Active Users (July 2010)

Western Australian Active Users (July 2010)

Western Australian Active Users (July 2010)

Facebook Page or Facebook Group

Oh the agony of choice…

Here’s how Facebook defines the difference between a Group and a Page:

Groups and Pages serve different purposes on Facebook. Groups are meant to foster group discussion around a particular topic area while Pages allow entities such as public figures and organizations to broadcast information to their fans. Only the authorized representative of the entity can run a Page.

From the Facebook Help Center

Not super helpful so here’s a handy table listing what you can and can’t do.

Pages Groups
Is it Google indexed? Yes No
Can I get fans to Like my page? Yes No
Can I have a vanity URL? For example www.facebook.com/mediaonmars Yes No
Will I recieve updates on Newsfeeds and Walls? Yes No
Can I make it private and limit access? No Yes
Can I moderate who joins? No Yes
Can I have more than 5000 followers? Infinite Yes
Can I post status updates similar to my personal profile? Yes No
Can I add applications? Yes No

Basically groups are like online clubs people get invited to join. Pages are like normal profiles you have friends, add photos, and there’s a wall that fans post on and anyone can join.

Why Pages are the Better Choice

You Have the Option to Customise Facebook Pages

You can add applications show/hide different features and use FBML (Facebook Markup Language) to add all types of cool stuff to your Page. Web developers now can build feature rich micro-sites that exist solely inside the Facebook social network. Have a look at the Twilight Saga Page

The Twilight Saga Custom Page

The Twilight Saga’s Custom Page

Or the Swedish House Mafia

Swedish House Mafia

Swedish House Mafia’s Custom Page

Google Love

You get your own Facebook URL this means that Pages are indexed and spidered by search engines so they’ll come up in search engine results Groups don’t.

Secrecy is Bliss

You can administer Pages anonymously which is great because one or more persons can be responsible for its content and keeping it up-to-date. If you start a Group you are forever locked to it and the page will state that you are its admin.

Survival of the Fittest

Groups need  constant interaction to survive as their focus is on the community, the focus of a Page is whatever you post on it. Generally Groups can be more difficult to maintain and can get waylaid without continuous support of its members.

Stats

Once your page starts to build a fan base you get all types of blog into what type of people like your business/idea. Pages give you access to comprehensive stats so you can find out all types of information about your fan base/customers.

Some Sample Stats from FaceBook blog

Some Sample Stats from Facebook blog

The next post will guide you through how to set up your Page and claim your vanity URL.

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