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How To Prepare for Google’s Algorithm Changes

We understand. Just reading that word, “algorithm”, can induce a migraine. It seems that every time an algorithm changes — and they’re always changing — our Facebook newsfeed goes wobbly, Instagram forgets chronology and our website threatens to drop off all search lists. Well, we have good news and we have bad news.

The bad news: Google are updating their algorithm in July 2018.

The good news: Media on Mars are here to help manage things.

We’re on the front foot here and are getting ahead of Google’s impending updates by notifying our clients of the important changes to be made. So here are the big three.

1. Mobile friendly is becoming mobile first.

Google currently runs two search indexes, one for mobile and one for desktop. They are combining these into one index in early 2018. This means the index will crawl the mobile version of a site first, so it’s more important than ever to have a responsive website. Your site should look and work as well on mobile as it does on desktop.

2. Faster is (much, much) better

An ever-increasing number of people are using mobile devices to browse the internet, and they want their information delivered quickly. Google will prioritise fast-loading pages, and has even flagged the likelihood of penalising sites that load slowly.’

75% of websites take more than 10 seconds to load

3. An SSL certificate is pretty much mandatory

An SSL certificate is a security measure that protects the sensitive personal information of visitors — think addresses, bank details, passwords, etc. A lot of websites have delayed moving their site over to a secure URL (https) with an SSL certificate because they do not collect any user data, but as of July 2018 Google will make https a search ranking factor. This essentially means that websites without an SSL will appear as “not secure”, a frightening signal to page visitors, and will rapidly slide down the rankings of associated search results.

What to do?

Firstly, don’t panic — there’s time! If you’re an existing Media on Mars client we can check the responsiveness, optimisation and security of your website. We can work to increase loading speeds and ensure full responsiveness. Talk to us about what your site may be needing.

If you’re not a client of Mars but want to understand what can be done for your website, get in touch. We can talk about your personal or business needs and send a proposal.

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