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New Winter Billboard

A few months ago we asked our Facebook community to tell us a quote that they’d like to see on our next billboard. We received a great response with one phrase in particular striking a chord with the Mars designers “Life is once, forever”. These four short words were from The Decisive Moment– a documentary about the life and passions of Henri Cartier-Bresson. Considered by many to be one of the greatest artists of the 20th century, Cartier-Bresson lived a colourful life covering major world events from the Spanish Civil War to the French uprising and truly established photojournalism as an art form.

“…Photography as I conceive it, well, it’s a drawing. Immediate sketch, done with intuition and you can’t correct it. If you have to correct it, it’s with the next picture. But life is very fluid; sometimes the pictures disappear, and there’s nothing you can do. You can’t tell the person, ‘Oh, please smile again. Do that gesture again.’ Life is once, forever and new all the time.” – Henri Cartier-Bresson

Our fabulous intern Bristol (who traveled all the way from Maui to be with us), took upon the challenge to design a billboard with this phrase. Her illustration of the brown bear and the polar bear crossing paths in this once-in-a-lifetime event tells us to seize the moment and make the most of every day.

To hear this quote yourself you can play the video below:

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25 Years

In the game for twenty-five years.

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