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Not All Hosting is Made the Same

Have you ever wondered why there’s such a different price range in hosting? Why one company can charge as little as $5.00 per month and another will charge $30 per month for what seems like the same package?

Hosting is the storage space where your website is located. It allows your website to be viewable on the world wide web where users can access it via a domain name e.g. www.mediaonmars.com.au.

The storage space where your website sits occupies a small section on a server. Think of a server as a computer that has multiple folders on it, each folder holds a different website. When an address is typed into the browser, it tracks down the right folder unit and let’s us view what is inside.

The company you choose to host your website will have an affect on where your website ranks in search engines. So choose carefully and do not base your decision on price alone. From an SEO perspective there are three main things to consider when purchasing hosting.

Downtime

You might see this on some hosting companies websites. This is the amount of time that your website is inaccessible due to problems. Google will be reluctant to display unreliable sites high in their search results and your website may get downgraded. A figure like 99% uptime seems great right? Over the course of a month that adds up to seven hours of downtime, which isn’t ideal. So don’t think it’s unreasonable to expect 99.9% uptime from your provider.

Speed

Google uses about 200 different factors to rank your website and speed is one of those. You can code and design your website to make sure it’s technically optimised but you should also think about where it’s stored i.e. your hosting. As mentioned earlier it’s common for websites to share space on a server and share resources. This environment can slow your site down, so moving your site to a less busy server could help speed it up and improve page load times.

Location

If you are searching in Australia search engines will normally display sites in Australia higher up in its results. Google can tell where your site is located based on its IP address which is assigned to the server that it sits on. So it’s good to check where your hosting provider server is located. Conversely if you would like to rank higher in UK results for your website it might be worth looking for some UK based hosting.

Remember that SEO is a bit of a dark art and Google constantly changes it’s algorithms on how it ranks websites. We do our best to provide you with the most current and up-to-date information, if you have questions just give us a shout on… (08) 9433 3394

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