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Your 2015 Must-Have Website Feature

UPDATE (APRIL 2015):

As of April 2015 Google announced that it had changed its algorithm to give higher search ranking to sites that are designed to be viewed on mobile devices. Check your site on Google and if you need help adjusting your site call us now.

Have you noticed pretty much everyone you know, even your grandmother, has a mobile device of some sort? Nowadays most of us are lost without our phone. Maybe sad, but it’s true. The writing has been on the wall for a while and now you really need to make your websites  strategically mobile – to keep your digital marketing up to speed and so your visitors can enjoy using your remarkable site no matter which device they are viewing it on. There are two options for designing for mobile devices and it is important to understand the difference.  Adaptive V  Responsive.

Everyday, the number of devices, platforms and browsers that need to work with your website grows. Smart phones and tablets are fast overtaking desktops as the primary means people use to view content online. According to some, over a third of the world’s population are internet active on mobiles and tablets.

Content is like water
So your website needs to look and operate at its optimum, no matter what device it is being viewed on. The solution in the past couple of years was to create either an ‘Adaptive’ or a ‘Responsive’ website – two different ways of building your website so it can be viewed on varying screens.

Adaptive Design involves building a version of your website for specific devices e.g. a mobile phone, a tablet and a desktop. These versions are generic to the latest version of each device and do not include the subtle size shifts between types of mobile devices i.e. a Samsung Galaxy 4 and an iPhone 6.

One to rule them all – Responsive Design involves building your website so it is completely fluid and will re-size to suit every existing screen size. So instead of having different versions of your site adapted for different devices this is just one website. The Googlebots that crawl your site prefer responsive design and the Google Developers recommend it.  See for yourself:

For responsive web design pages, a single Googlebot user agent only needs to crawl your page once, rather than crawling multiple times with different Googlebot user agents to retrieve all versions of the content. This improvement in crawling efficiency can indirectly help Google index more of your site’s content and keep it appropriately fresh.  Read more.

Contact us to discuss how we can help you to be mobile ready in 2015.

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