Shire of Karratha
The City of Karratha is located 1,575 km north of Perth in the Pilbara region of northwest Western Australia. Its forward thinking local government required a way of sharing their amazing progress throughout 2017, made possible by the City’s major partnership with Rio Tinto. The City wanted to acknowledge the value of their partnership and pay thanks across a range of media platforms.
Media on Mars embedded the “thank you” theme across six highlights as selected by the community. The campaign was then rolled out across all project elements, including photography and video, sound production, original music composition, script writing, website design and development and graphic design of a printed report and infographics.
The package was exceptionally well received. The video even moved some to tears. Most importantly the City felt proud of the report and confident in how it represented the partnership outcomes and the community impact.