Stories are a powerful tool in human communication
Humans respond to stories because they allow us to experience with our hearts and minds. Stories build relationships, bring people together and keep them coming back. Human connections are at the heart of your business.
To tell the story of your organisation through a brand persona is to craft a compelling story that creates a connection with the people you are trying to reach, one they can trust.
Your story should be simple. It is the reason your organisation exists, it builds your relationships and is your foundation for growth.