Department for Child Protection
Youth Say No
The Department for Child Protection engaged us to create a brand that would appeal to the notoriously difficult youth market.
Youth Say No is a government-funded program that informs young people about family and domestic violence, dating violence and how to support friends if they are being abused.
The challenge was to create a design that was relevant and engaging to the demographic. It also needed to communicate the message in an appropriate tone and respect the serious issues. Working with the target audience created a campaign they could connect with and, importantly, use.
The contemporary campaign included a new brand identity, a photography shoot, print collateral and a website.